Here are some do’s and don’ts of using colour in packaging design
- Consider your target audience: Think about the demographics and preferences of your target audience when selecting colours. For example, bright and bold colours may appeal to a younger audience, while pastel or muted colours may be more appropriate for a luxury brand.
- Use colour psychology: Different colours evoke different emotions and can convey different messages. Use this to your advantage by selecting colours that reflect the personality and values of your brand.
- Create contrast: Contrast helps to make important elements stand out and can make your packaging more visually appealing. Consider using contrasting colours for text, logos, and other important design elements.
- Use colour consistently: Consistent use of colour can help to establish brand recognition and make your product stand out on the shelf. Use your brand’s colours consistently across all packaging and marketing materials.
- Use too many colours: Using too many colours can be overwhelming and confusing. Stick to a few colours that reflect your brand’s identity and messaging.
- Use colours that clash: Certain colour combinations can clash and create an unappealing visual experience. Make sure that your colours complement each other and work well together.
- Overuse bright or neon colours: While bright colours can be eye-catching, overuse of neon or bright colours can be overwhelming and make your packaging look cheap.
- Ignore cultural differences: Colours can have different meanings in different cultures. Be aware of cultural differences and avoid using colours that may have negative connotations in certain cultures.
By following these do’s and don’ts, you can create packaging that is visually appealing, effective, and consistent with your brand’s messaging and identity.
So, what colour do we think works best on cardboard?
When it comes to selecting the best colour for cardboard, there is no one-size-fits-all answer. However, some colours tend to work well on cardboard due to their ability to provide high contrast and visibility. Here are some colours that may work well on cardboard:
- Black: Black is a classic colour that can provide high contrast on cardboard. It can be used to create a sleek and professional look that is ideal for luxury or high-end products.
- White: White is another classic colour that can provide high contrast on cardboard. It is often used to create a clean and minimalist look that is ideal for products that focus on simplicity and purity.
- Red: Red is a bold and attention-grabbing colour that can make your product stand out on the shelf. It can be used to create a sense of excitement and energy that is ideal for products that are meant to be eye-catching and vibrant.
- Blue: Blue is a calming and trustworthy colour that can create a sense of stability and reliability. It is often used in packaging for products in the healthcare, technology, and financial industries.
- Green: Green is associated with nature and health, making it a good choice for products in the food or wellness industries. It can be used to create a sense of freshness and vitality that is ideal for products that focus on natural ingredients or sustainability.
Ultimately, the best colour for cardboard will depend on your product, branding, and marketing strategy. It’s important to choose a colour that reflects your brand identity and messaging, while also providing high contrast and visibility on cardboard.
Colours we would recommend for a food brands packaging
The colour that you should choose for your food brand’s packaging will depend on a variety of factors, such as the type of food, your brand identity, and your target audience. However, there are a few general guidelines that can help you choose the right colour for your packaging:
- Consider the colour of the food: If your food has a natural colour, such as green for vegetables or brown for bread, you may want to choose packaging colours that complement or contrast with the food colour. This can help create an appealing and cohesive visual experience for the customer.
- Think about your brand identity: The colour of your packaging should reflect your brand identity and messaging. For example, if your brand focuses on health and wellness, you may want to choose packaging colors that are associated with natural and organic products, such as green or earthy tones.
- Consider your target audience: The colour of your packaging should appeal to your target audience and help differentiate your product from competitors. For example, if your target audience is children, you may want to choose bright and playful colours, while if your target audience is adults, you may want to choose more sophisticated and muted colours.
Some common colours that are used in food packaging include green (associated with health and wellness), brown (associated with natural and organic products), red (associated with energy and excitement), and blue (associated with trust and reliability). Ultimately, the color that you choose should be a reflection of your brand and product, and should help create a memorable and appealing visual experience for the customer.
Colours we would recommend for Health & Beauty Brands
When it comes to health and beauty brand packaging, there are several colours that are commonly used, depending on the brand’s messaging and target audience. Here are a few colors that may be a good fit for a health and beauty brand:
- Green: Green is often associated with health, wellness, and nature. It can be a good choice for a brand that focuses on natural or organic products, or that emphasizes the benefits of using natural ingredients.
- Blue: Blue is often associated with trust, reliability, and calmness. It can be a good choice for a brand that wants to convey a sense of professionalism, quality, and trustworthiness.
- Pink: Pink is often associated with femininity, romance, and youthfulness. It can be a good choice for a brand that targets a female audience, or that wants to convey a sense of softness and gentleness.
- White: White is often associated with purity, cleanliness, and simplicity. It can be a good choice for a brand that focuses on natural or organic products, or that wants to convey a sense of minimalism and simplicity.
Ultimately, the color that you choose for your health and beauty brand packaging will depend on your brand identity, target audience, and product offerings. It’s important to choose a color that aligns with your brand messaging and that helps your products stand out on the shelves.
What about pattern in packaging?
Patterns are a popular design element in packaging design as they can add visual interest, texture, and dimension to a product’s packaging. Here are a few common types of patterns that are used in packaging design:
- Geometric patterns: Geometric patterns are made up of geometric shapes such as squares, triangles, and circles. They can create a modern and sophisticated look and are often used in packaging for technology, beauty, and fashion products.
- Floral patterns: Floral patterns are made up of flowers and other botanical elements. They can create a feminine and romantic look and are often used in packaging for beauty and skincare products.
- Organic patterns: Organic patterns are inspired by nature and are often made up of flowing lines, curves, and organic shapes. They can create a natural and eco-friendly look and are often used in packaging for organic and sustainable products.
- Abstract patterns: Abstract patterns are made up of non-representational shapes, lines, and colors. They can create a bold and eye-catching look and are often used in packaging for food and beverage products.
When using patterns in packaging design, it’s important to consider the overall brand identity and product messaging. The pattern should complement the product and enhance the brand’s messaging, rather than overpowering it. Additionally, it’s important to choose colors and textures that work well with the pattern to create a cohesive and visually appealing design.
To round up,
Colour and pattern are important design elements in packaging because they can capture consumers’ attention and create an emotional connection with the product.
Colours can evoke specific emotions and associations, such as red for excitement, green for nature, and blue for trustworthiness. By carefully selecting colours that align with the product and brand identity, packaging designers can create a strong visual impression that resonates with consumers.
Patterns add visual interest, texture, and dimension to packaging, creating a unique and memorable design. By using patterns that align with the brand identity and product messaging, packaging designers can enhance the overall design and create a cohesive and visually appealing package.
When used together, colours and patterns can create a powerful impact on consumers. By combining colours and patterns in a strategic way, packaging designers can create a unique and memorable design that stands out on the shelf and draws consumers’ attention to the product.